Avital's
work
EXECUTIVE COMMUNICATION
AT SCALE
Meta's
Reality Labs
As the executive content lead for a 5K-person org, Avital crafted internal and external messaging for 12 senior leaders, helping them communicate everything from product launches to roadmap changes to layoffs. Daily, she handled confidential information and strategized how to deliver complex news with clarity, empathy, and precision.
Created, wrote, and starred in a self-paced writing training viewed 20K+ times company-wide, with 90%+ favorable feedback.
Facebook Blueprint
Led editorial reviews for Facebook Blueprint, ensuring voice, tone, and brand alignment across a global learning and certification platform, reaching 30M+ users worldwide.
Edited content for Elevate, Facebook’s DEI initiative to accelerate success in Black, Latinx, and Hispanic communities, reaching 2.8M underrepresented small business owners.
JOURNALISM
Los Angeles Times
Award-winning editor, columnist, and longtime contributor to California’s Pulitzer-winning daily newspaper.
Wrote biweekly columns and features that often ranked in the top 10 most viewed or shared on latimes.com.
As an editor of the Sunday Los Angeles Times Magazine (RIP), led editorial packages and managed freelance writers and artists.
PACIFIC STANDARD MAGAZINE
Created and led the annual “30 Thinkers Under 30” issue.
Wrote and reported data-driven features with narrative depth and social impact.
SIERRA
MAGAZINE
Led the “Cool Schools” issue, an annual ranking and story package covered by the New York Times, NPR, and CNN.
Grew the magazine’s social media following 12X. Drove editorial traffic surges that boosted ad rates. Produced and broadcast content on Sierra Club Radio, a weekly show syndicated to 40+ radio stations.
FROMMER'S
GUIDEBOOKS
Wrote and edited many editions of bestselling travel books about California’s Wine Country and other major destinations, including Amsterdam, the Bahamas, the Grand Canyon, and Montreal.
Known for meaningful guidance and storytelling that empowers readers to be confident, joyful travelers.
VIA
MAGAZINE
For AAA’s magazine, mailed to 6.8M homes, wrote and reported articles, developed editorial concepts and packages, and booked and interviewed celebrities.
Launched and wrote the magazine’s central “Smart Guide” feature series.
CELEBRITIES & CULTURE
GUIDES & SERVICE JOURNALISM
VIA MAGAZINE (AAA): Author page
- How to be a nicer driver
- How to protect your privacy online
- 16 things every homeowner should know
- 11 tips for growing happy houseplants
YAHOO! TRAVEL
BUSINESS INSIDER
SMARTERTRAVEL
SUSTAINABILITY & GREEN LIVING
SIERRA MAGAZINE
SIERRA CLUB RADIO
HIPCAMP JOURNAL
IDEAS & THOUGHT LEADERSHIP
TRAVEL & LIFESTYLE
TRIPADVISOR
- An epic road trip down California’s PCH
- The ultimate Las Vegas bachelorette guide
- The best Vegas celebrity chef restaurants
- Unexpected getaways from big U.S. cities
- The best outdoor activity in every state
SMARTER TRAVEL
- 10 incredible trips under $1,000
- Have you flown on EVA’s Hello Kitty plane?
- Is It OK to bring peanuts on an airplane?
FROMMER’S
OUTSIDE MAGAZINE
LOS ANGELES TIMES:
- At Silent Stay, bring on the solitude
- Paradise is in Yap, if you can find it
- At Nobu Hotel, serenity amid Vegas chaos
- The Inn at the Presidio is a march in time
- How to do San Francisco with kids
- Seattle’s top 10 coffeehouses
- San Francisco’s Exploratorium reopens
- Danville is full of all-American charms
USA TODAY:
- How best to use your frequent flier miles
- San Diego’s hidden hotspots
- Virginia spots to take your breath away
VIA MAGAZINE (AAA):
APPEARANCES & PRESS
Featured on:
NPR: Marketplace, Science Friday, Morning Edition, Talk of the Nation
MSNBC, CBS, Sierra Club Radio, KQED, KPCC, and many more podcasts, panels, and other public conversations about journalism, technology, leadership, motherhood, and modern communication.
Known for: Smart insights, warm delivery, and sharp, independent thinking with heart.
Need a lively guest with a thoughtful voice for your podcast, radio show, or TV segment? Looking for an insightful quote for your article, or a relatable speaker for your panel, summit, or workshop?
LETS CONNECT.
SOCIAL MEDIA & INFLUENCE
I connect with nearly 30K followers across Instagram, X, Facebook, and LinkedIn, with ~120K monthly views on Instagram alone. Along the way, I’ve helped brands grow their audiences and boost engagement, from spiking follower counts to hosting lively Instagram takeovers for travel outlets and lifestyle brands.
Google sometimes calls me an “Internet personality,” other times a “Content creator.” But at heart, I’m a storyteller, an entertainer, and an information sharer who knows how to capture attention—and keep it.
I’m always open to collaborations, takeovers, content creation, or dreaming up something new together. If it helps tell a great story and keeps audiences engaged, I’m in.
