Crafting stories
that make people
THINK.
Crafting stories
that make people
FEEL.
ACT.
Hi. I'm Avital.
In a word, I’m a writer.
In more words than one: I’m an award-winning journalist, a seasoned editor, an executive thought partner, a corporate voice maker, a digital content creator, a ghostwriter, a speaker, and an author.
I have decades of storytelling experience, including establishing voice, refining tone, creating style standards, and crafting the words of some of today’s most influential executives. I’ve written stories that land on front pages and newsstand magazine covers; my work was featured in the New York Times, The Atlantic, NPR, CNN, Time, and the Los Angeles Times, where I cut my teeth as an editor.
Are you an editor with a bold idea or package to assign? A CEO with a message that needs to land? A founder shaping your brand? A comms team seeking clarity (or a gut check)? An author seeking a co-pilot? I’m here to craft the kind of clear, courageous narrative your audience didn’t know it was craving—but won’t soon forget.
Whether I’m refining your message or sharing my own—on stages, panels, podcasts, or radio shows—I transform ideas into powerful words that shift perspectives and spark action. I’m here to tell stories. Your story, perhaps. And certainly, stories that makes people THINK. FEEL. ACT.
COLLABORATIONS




















IMPACT
Meta's Reality Labs
The Los Angeles Times
A trusted voice on radio, TV, podcasts, and panels
WHY AVITAL
SAY IT.
LIKE ONLY YOU CAN.
Want to sound like everyone else? Use AI.
Want to sound like you? Work with me.
REFINED.
NOT REWRITTEN.
Need a trim? A fresh look? You know the feeling of a great haircut: Clean. Confident. Unmistakably you. That’s what I do with words. Like a good stylist, I’ll help your message show up as its best self.
A CUSTOM SCRIPT.
JUST FOR YOU.
Lose the templates. We don’t do cookie-cutter. Every sentence, every word, is custom-tailored to you, whether you’re running a Fortune 500 or chasing your first big idea. (No project too small.)