Crafting stories
that make people

THINK.

Crafting stories
that make people

FEEL.

ACT.

Hi. I'm Avital.

In a word, I’m a writer. 

In more words than one: I’m an award-winning journalist, a seasoned editor, an executive thought partner, a corporate voice maker, a digital content creator, a ghostwriter, a speaker, and an author.  

I have decades of storytelling experience, including establishing voice, refining tone, creating style standards, and crafting the words of some of today’s most influential executives. I’ve written stories that land on front pages and newsstand magazine covers; my work was featured in the New York Times, The Atlantic, NPR, CNN, Time, and the Los Angeles Times, where I cut my teeth as an editor.

Are you an editor with a bold idea or package to assign? A CEO with a message that needs to land? A founder shaping your brand? A comms team seeking clarity (or a gut check)? An author seeking a co-pilot? I’m here to craft the kind of clear, courageous narrative your audience didn’t know it was craving—but won’t soon forget.

Whether I’m refining your message or sharing my own—on stages, panels, podcasts, or radio shows—I transform ideas into powerful words that shift perspectives and spark action. I’m here to tell stories. Your story, perhaps. And certainly, stories that makes people THINK. FEEL. ACT. 

Let’s get started.

COLLABORATIONS

IMPACT

Meta's Reality Labs

The Los Angeles Times

A trusted voice on radio, TV, podcasts, and panels

“AVITAL HAS THE EAGLE EYE EVERY TEAM NEEDS: POLISHED, STRATEGIC, AND DEEPLY RESPECTED BY EVERYONE SHE WORKED WITH AT META.”
Alyssa Galvan, Lead Editor, Meta Blueprint
"A TALENTED WRITER, AVITAL ALSO EXCELS ON RADIO AND TV. SHE SMOOTHLY NAVIGATES COMPLEX QUESTIONS, EXPLAINING DIFFICULT ISSUES IN EASILY UNDERSTOOD WAYS."
Rebecca Harris, Director, Children's Tumor Foundation
“AVITAL'S EDITORIAL ACUMEN CONSISTENTLY ELEVATED OUR ORGANIZATION'S OUTPUT.”
Jason Hartlove, Meta's VP, Reality Labs, and Head of XDO
"A RESOURCEFUL, DISCIPLINED EDITOR. AVITAL IS WHAT CONTENT PROFESSIONALS SHOULD ASPIRE TO BE: TALENTED AND DOWN TO EARTH."
Benita Hussain, CPO, American Forests
"AVITAL HAS AN UNCANNY ABILITY TO TAKE FREEFORM THOUGHTS AND CREATE COHERENT, COMPELLING NARRATIVES."
Vanita Wells, Meta's Supply Chain VP
"A TRUSTED EXECUTIVE THOUGHT PARTNER WHO KNOWS HOW TO MAKE LEADERS SOUND AUTHENTIC, HUMAN, AND CREDIBLE."
Maureen Greene James, Meta's Diversity and HR Business Partner
"AN EXCEPTIONAL COMMS EXPERT AND STRATEGIC ADVISOR TO EXECUTIVES. AVITAL WRITES IMPACTFUL, COMPELLING STORIES THAT DRIVE RESULTS."
Maveric Vu, Meta Reality Labs Head of Internal Communications
“AVITAL SURPASSES EVERY EXPECTATION. SHE'S A TOP-TIER WRITER AND EDITOR WITH EXCEPTIONAL TALENT AND RELENTLESS PRECISION.”
Carolyn Sive, Editor, Sonatus (ex-Tesla, Apple, Rivian)

WHY AVITAL

SAY IT.
LIKE ONLY YOU CAN.

Want to sound like everyone else? Use AI.
Want to sound like you? Work with me.

REFINED.
NOT REWRITTEN.

Need a trim? A fresh look? You know the feeling of a great haircut: Clean. Confident. Unmistakably you. That’s what I do with words. Like a good stylist, I’ll help your message show up as its best self.

A CUSTOM SCRIPT.
JUST FOR YOU.

Lose the templates. We don’t do cookie-cutter. Every sentence, every word,
is custom-tailored to you, whether you’re running a Fortune 500 or chasing your
first big idea. (No project too small.)

Let’s shape the
story only

YOU

can tell.